All right, philanthropy fans — what’s Pepsi been doing these days? Taking Crowdsourcing Philanthropy mainstream, that’s what.

Do the folks who are submitting ideas and voting for their favorites over on RefreshEverything.comknow that they’re taking part in one of the most forward-thinking forms of philanthropy currently being practiced or that they’re taking part in an experiment that many nationally branded companies would find extremely risky? Who knows. What we do know is that America loves voting for things, and they’re jumping in with both feet on this one.

Premise

The basics of the program are the following: Pepsi is accepting up to 1,000 wannabe grant projects each month throughout 2010 via online submission. Submissions are accepted between the 1st and the 15th of each month. Voting on each month’s submissions takes place in the subsequent month. For example, you can vote on April submissions in May. Continue reading →