If you’ve wanted to volunteer in your community but aren’t sure where to make a long-term commitment, consider taking part in Disney’s “Give a Day, Get a Disney Day” promotion, which runs throughout 2010.
This is one of the highest-profile campaigns by a corporate giant to promote volunteering and giving back in the community, and it’s also a good way to “sample” volunteering at a local non-profit without having to make a long-term volunteering commitment.
Here’s How it Works
Disney has collaborated with the HandsOn Network, the volunteering arm of the Points of Light Institute, to offer one-day volunteer opportunities. In exchange for spending a certified day “on the job,” Disney Parks awards a free theme park ticket to up to 1 million volunteers.
What Does This Mean For Philanthropy?
Here are a few thoughts about how this promotion is innovative in today’s philanthropy landscape:
- Exposure of a new generation to volunteering: Corporations have long used their philanthropic efforts in marketing campaigns, but this is a little different. Instead of awarding dollars to worthy non-profits, Disney has created an incentive for an entire population to learn more about volunteering, philanthropy, and the work of the non-profit sector. While this may stymie non-profits in the short-term (many might rather have the money), I have to believe that the long-term benefits of a new generation having volunteering experience will break down potential barriers to philanthropy in the future. Over three million people signed up for Disney’s “Free Ticket on Your Birthday” promotion last year, so the one million person goal in this year’s promotion isn’t far-reaching; and many families are signing up together, meaning the kids get exposure to the needs as well.
- Exemplifying a mutually beneficial relationship between donor and recipient: Disney’s theme park attendance will increase as a result of this promotion, which means food, lodging, and merchandise sales have great potential to increase as well. This is a great example of a mutually beneficial donor/recipient relationship — even financially.
- Combining individual efforts into a greater overall outcome: This is another example of Longtail Philanthropy. Through this program, many people will offer a small gift (a day of time) in order to create a much larger overall impact. If one million individuals volunteer through this promotion, a significant impact can be made within the participating non-profits.
So while this promotion may not change the face of corporate philanthropy, it will surely give some social responsibility departments something to think about.
How to Learn More or Get Involved
If you’re interested in volunteering, you can sign up via the Disney Parks Give a Day. Get a Disney Day. Official Site.
Simply enter your volunteer interests and zip code, and start searching for a volunteer opportunity that interests you. Volunteer opportunities will vary throughout the year, so if there isn’t one listed that catches your eye now, log in later for more options.
Give a Day. Get a Disney Day. Screen Shot
If you’d like to learn more about the promotion, Disney has been advertising “Give a day. Get a Disney day.” nationwide. Here’s a short video with more information:
About The HandsOn Network
From Disney’s press release:
The volunteer-focused arm of Points of Light Institute, HandsOn Network is the largest volunteer network in the nation and includes more than 250 HandsOn Action Centers that reach more than 83 percent of the nation’s population and extend to 10 countries. HandsOn includes a powerful network of more than 70,000 corporate, faith and nonprofit organizations that are answering the call to serve and creating scaled impact. In 2008, the network delivered approximately 30 million hours of volunteer service.
More About Longtail Philanthropy
For more suggestions about how you can combine your volunteer and philanthropic efforts with those of others in order to create a more significant impact, check out these posts describing Longtail Philanthropy efforts:
The Kiva.org Model of Longtail Philanthropy
Meetup Philanthropy
As you know, I started the Longtail Philanthropy series of posts to relay a few options for those new philanthropists who may not have scads of superfluous money laying around, but who nonetheless would like to see how their dollars might be combined with others’ in order to make a difference.
Kiva is an organization that not only allows the opportunity to combine your cash with other people’s to make a greater impact, but also completely redefines giving. In fact, what you’re doing with Kiva isn’t “giving” at all. It’s lending.
Kiva.org “connects people through lending for the sake of alleviating poverty,” and it does so in a strikingly innovative way. Called peer-to-peer lending, Kiva’s model allows many small loans from individuals like you and me to be pooled into bigger loans, then administered to entrepreneurs around the world via third-party micro-lending partners.
How Do I Do It?
It’s a bit like online dating. You log onto Kiva’s website, search through the online profiles of qualified entrepreneurs, and determine who will receive your loan. Your money (amount is determined by you, and can be as low as you’d like) is then pooled with that of other lenders who have chosen the same entrepreneur, and the funds are disbursed to a Kiva partner micro-lender who has made a loan to this entrepreneur.
When the entrepreneur pays the micro-lender back, the micro-lender pays Kiva, and Kiva pays you. You can then go on to re-invest (and by “invest,” I mean social investment — you aren’t making any cold hard cash on this deal) the repaid funds in another entrepreneur, or have them placed back into your paypal account.
What’s My Risk?
According to the Kiva.org website, out of $53,000,535 in ended loans, 97.87% have been paid back in full. So while Kiva does not absorb the risk of lost funds (if your chosen entrepreneur does not pay the loan back, you’ve essentially lost that money), your chance of being paid back in full is very high. If you’re just starting out, consider making a $25 loan, or another amount that you’re comfortable losing in the worst case scenario.
The Latest News
While Kiva has made its name as a facilitator of lending internationally, recently the organization has blurred the lines between third-world countries and the USA, introducing its collaborative micro-lending to the United States market of low-income entrepreneurs. This controversial decision to bring the process stateside has fueled much discussion in the micro- and peer-to-peer lending communities, and may make your decision easier or more difficult depending on your desired outcome and political leanings.
If you’ve got some time (and an ability to deal with a scant amount of cheesiness), check out this video about how Kiva works. Those of you who are visual learners will benefit:
A Fistful Of Dollars: The Story of a Kiva.org Loan from Kieran Ball on Vimeo.
Be sure to check out the first post in this series, Meetup Philanthropy.
Blogger’s Note: This is the first in what will be a series of posts looking at what’s been called Longtail Philanthropy or Network Philanthropy — aggregating smaller efforts to produce larger impact.
Been to a “meetup” lately? Even if you haven’t, you’ve likely at least heard about Meetup.com — a social networking website that helps bring together people who have similar interests and happen to live near one another. The site is useful if you want to find a hiking group, a book club, or a wine-tasting event; but we’re also seeing more and more groups coming together not just for social networking, but for social good.
The Whole Can Be Greater...
Head to Meetup.com and search for Philanthropy: there are 76 already-formed meetup groups in 60 cities and 3 countries. These run the gamut from groups who get together to volunteer for charity, groups who pool their cash to give larger amounts to charity (these are commonly called “giving circles,” and we’ll talk about them at a later date), groups that like to talk about social entrepreneurship and venture philanthropy, groups of non-profit workers who get together to discuss fund raising, etc.
So, if you’re new to philanthropy — or are trying to figure out how your $10 per month or 3 hours per week can make a difference in your community, city, state, or country — consider finding a meetup in your area with like-minded folks. You might be surprised what happens when the whole is more than the sum of its parts.
Photo Credit: aigarius