The Economist had a great piece recently about the fragility of the public’s trust in non-profits at home and internationally. The problem? They want to believe in non-profits and their work, but they really don’t understand what it is non-profits do or how they do it. What they do know is that many non-profits have been called out recently due to missteps like inappropriate use of donated funds. So what’s potential contributor to do?

Enter terms like “transparency” and “impact” — the (not necessarily new, but definitely being revived) buzzwords of a philanthropy and non-profit sector completely plugged into a 24-hour social media machine. These days, potential donors are being warned to Continue reading →